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Pet Stuff is a range of key volume essential pet accessories. 12 functional products covering feeding, training and home. All lines are featured on headed clip strips for impactful adjacent merchandising at the retail level. Designed in lifestyle home colours beige, red and chocolate brown.
Adjacent merchandising is about putting a product exactly where a consumer expects to find it e.g. corkscrews with the wine, can cover with the dog food, this type of merchandising is why impulse purchase can account for 20% of basket spend.
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